Knight Society was founded earlier this year by former Rutgers student-athletes Geo Baker (above) and Eric LeGrand.
Knight Society announced today that LearnToLead has come on board as its first official corporate partner. Led by internationally renowned speaker and author Dave Anderson, LearnToLead will provide Knight Society student-athletes with NIL opportunities and leadership programming.
“We at Knight Society are excited to have our first official corporate partner in LearnToLead,” said Geo Baker, Knight Society Founder & CEO. “Dave Anderson’s book Intentional Mindset helped me so much in getting through the adversity of my basketball season last year at Rutgers, and I know that together we can bring that life impact to Knight Society members and Knight Society student-athletes.”
The mission of LearnToLead is to provide the tools and inspiration for its clients to reach the peak of their personal and corporate potential. The LearnToLead programming focuses on five core values of integrity, urgency, teamwork, personal growth and attention to detail. Each of these elements is thoroughly analyzed in founder Dave Anderson’s book, Intentional Mindset: Developing Mental Toughness and a Killer Instinct. The book, which has a five-star rating on Amazon, was released in 2021.
“I met Geo when I worked with the Rutgers basketball team last year on mental skills,” said Anderson. “When I learned what he was doing with Knight Society, I wanted LearnToLead to be part of it in a big way. We are perfectly aligned to add value to people, build relationships and make a positive impact within the Rutgers community.”
In a further expansion of the core relationship with LearnToLead, Anderson’s non-profit 501(c)3 corporation, The Matthew 25:35 Foundation, is partnering with Knight Society to provide “G-Grants” for pre-college basketball players. The name “G-Grant” was created by Anderson in honor of Knight Society founder Geo Baker. A total of $40,000 has been appropriated to this initiative, with qualifying individuals receiving up to $1,000 grants for camps, travel, lessons or equipment during the 2022-23 season.
To become eligible for one of the G-Grants, players must be recommended by a coach who provides a brief background on the applicant and their need for the funds. To nominate a player, coaches can email firstname.lastname@example.org or direct message @DaveAnderson100 on Twitter.
With an infrastructure that is based on NFT technology, NIL relationships, member benefits and event programming, Knight Society is an expansive concept that engages Rutgers fans, athletes, students, alumni, faculty and local businesses. Founded by former standout Rutgers student-athletes Geo Baker and Eric LeGrand, Knight Society seeks to provide unique value through facilitating experiences and interactions that are only available through membership. Some of those potential opportunities include private events with Rutgers athletes as well as discounts at local bars and restaurants.